Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region to create data-driven creative innovation for Essence’s clients.
GroupM s Essence launches Media Health Check Consulting Service asiaradiotoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from asiaradiotoday.com Daily Mail and Mail on Sunday newspapers.
Essence rolls out Media Health Check service Details 14 January 2021
GroupM’s Essence has unveiled its Essence Media Health Check service. With the new offering, the media agency aims to help marketers achieve effective business outcomes from digital media campaigns by delivering measurable performance improvements over their current baselines .
According to a press release, Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools. The product also delivers actionable analyses across media channels and marketing technology subscriptions, which aids in eliminating risk and wastage while increasing the effectiveness of media campaigns. Designed for both in-house marketing teams and external agency service models, the solution recommends measurable implementation roadmaps to capture the upside value as well.