Essence Rolls Out New New Data Health Check Consulting Service brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
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A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency s positioning
When brands put people first and attempt big things, they fuel culture and innovation, help companies grow and create real value; but they need to take risks. That s where Essence, GroupM s global data and measurement-driven agency rooted in data science, comes in to help brands take decisions and risks. And, that s how Sonali Malaviya, the agency s newly appointed managing director (in May) for India plans to spearhead it.
Malaviya replaced Anand Chakravarthy, who has moved on to pursue entrepreneurship. Based in Gurgaon, she reports to Essence APAC CEO T. Gangadhar and GroupM South Asia CEO Prasanth Kumar.
Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region to create data-driven creative innovation for Essence’s clients.
Essence has reviewed all the accounts that the agency has launched, optimized and maintained
Today, marketers are facing big shifts in consumer behavior, market-wide volatility and downward budgetary pressures. We find out how Essence is helping them navigate digital transformation by launching Media Health Check in APAC.
For many marketers, one of the key desired results of digital marketing transformation is a high-functioning and evergreen performance media campaign that can take in data signals and convert them into actionable business outcomes via media tactics.
This is something that Essence’s Media Health Check, developed during the early stages of the Covid-19 pandemic, hopes to help marketers with, by examining a wide range of fundamentals at the heart of any successful performance media campaign, such as audience strategy, creative implementation, budget controls and flights, brand safety, bid management and optimization settings.
GroupM s Essence launches Media Health Check Consulting Service asiaradiotoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from asiaradiotoday.com Daily Mail and Mail on Sunday newspapers.