13th April 2021
Diageoâs gin brand Gordonâs has launched its new alcohol-free alternative in a mixed ready-to-drink (RTD) can. The RTD format is now available in Sainsburyâs and wholesale, with roll out across wider off-trade outlets throughout 2021.
This new format follows the launch of Gordonâs 0.0% in December 2020, which was the leading brand within no and low spirits in terms of value sales in January this year. With the low and no alcohol RTD category currently experiencing growth of 30%, the Gordon’s 0.0% Alcohol Free Spirit & Tonic premixed can (RRP: £1.60 for 250ml can, or £5.50 for 4 pack) is expected to prove popular within the convenience and summer occasions.
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Glass act: sales of no- and low-alcohol drinks have nearly doubled in four years. Photograph: Dan Saelinger/trunkarchive.com
Glass act: sales of no- and low-alcohol drinks have nearly doubled in four years. Photograph: Dan Saelinger/trunkarchive.com
Despite what you might think (or practise), booze sales in the UK are falling fast, and more and more of us are turning to no-and-low alcohol drinks
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Gordonâs unveils alcohol free 0.0% gin which is perfect for Dry January
Available now at Amazon and in Tesco stores, Gordonâs 0.0% delivers all the taste with none of the alcohol
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Top gin brand Gordonâs has launched a new alcohol free gin to help G&T lovers enjoy their favourite tipple guilt-free this January.Â
Gordon s launches an alcohol-free variety
Gordon’s 0.0% is only 24 calories per serve
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Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Gordon’s is launching its new alcohol free alternative in time for January. Gordon’s 0.0% is available online at Amazon and in store at Tesco, and will then be available in all other retailers from 3