SG Red Cross mascot thrust into branding limelight after adorable revamp Details 05 February 2021
The Singapore Red Cross has recently given its blood donation mascot, Blood Buddy (BB), a makeover. With a more modern and adorable image, BB aims to reach and appeal to a younger generation of blood donors. The rebranding comes off the back of the growing need to engage and advocate blood donation among today’s youth with a consistent brand voice, Red Cross said.
In an interview with
MARKETING-INTERACTIVE, a spokesperson from Red Cross said the rebrand was done in collaboration with creative agency AKIN, who first took the time to understand BB’s history and significance to Red Cross’s national blood programme. The agency then developed BB’s new personality, characteristics, visual presentation and voice, creating a fresh new look while retaining its role as the iconic mascot of the programme. The revamped brand assets were then a
The Singapore Red Cross today launched a refreshed look for Blood Buddy, its official blood donation mascot. Affectionately known as ‘BB’, Blood Buddy aims to reach and appeal to a younger generation of blood donors with a more modern and hopefully adorable image.
‘BB’ will be rolled out on public buses islandwide as well as across social media platforms.
First introduced in 2005, Blood Buddy has traditionally been recognized as a physical mascot at malls, mobile blood donation drives and outreach activities run by SRC. The rebranding comes off the back of the growing need to engage and advocate blood donation among today’s youth with a consistent brand voice.
January 18, 2021
Alyssa Ng, a Shiseido employee and volunteer on the Shiseido Life Quality Center programme helping with a customer’s makeup.
Raffles Studio
Beauty may only be skin deep or so the saying goes but Shiseido believes it can be a means of empowerment.
The beauty and personal care company s philosophy dates back to post-World War II times when it launched its Spots Cover line, tailored to mask wartime burns and scars and heal the hearts of those with skin concerns.
More than half a century later, it s continuing the legacy with its Shiseido Life Quality Center (SLQC), with one launched in Singapore in May 2019.
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