Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
Founder Vino Kanna told
CosmeticsDesign-Asia that the idea for Reuuse was born from the frustration he experienced buying conventional liquid hand soaps during the COVID-19 pandemic.
“I realised I was buying hand soap more often and I just saw so much plastic getting wasted. Even with refill pouches, that’s wasted plastic and worse they are messy to refill.”
Inspired by portable hand washing soap sheets design for travel and outdoors, the company started the development of soaps in a tablet format which activated with water.