Essence rolls out Media Health Check service Details 14 January 2021
GroupM’s Essence has unveiled its Essence Media Health Check service. With the new offering, the media agency aims to help marketers achieve effective business outcomes from digital media campaigns by delivering measurable performance improvements over their current baselines .
According to a press release, Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools. The product also delivers actionable analyses across media channels and marketing technology subscriptions, which aids in eliminating risk and wastage while increasing the effectiveness of media campaigns. Designed for both in-house marketing teams and external agency service models, the solution recommends measurable implementation roadmaps to capture the upside value as well.
It will enable marketers to drive performance improvements, business growth.
14 Jan, 2021 - 11:50 AM IST | By indiantelevision.com Team
NEW DELHI: Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
Essence Media Health Check is a service product developed through Essence Global Ventures (EGV) – the agency’s innovation, research and development hub based in Singapore and supported by the Singapore Economic Development Board (EDB).
The product was incubated during the early stages of the Covid2019 pandemic as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures, as a means to accelerate their digital transformation through a set of industr
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Essence Media Health Check to help marketers reach digital campaign outcomes and transformation
January 14, 2021 3:17
Group M’s Essence has launched the Essence Media Health Check, a new service to assist marketers monitor business outcomes from digital media campaigns.
Development of the service began early last year as a as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures due to the onset of the COVID-19 pandemic. It was introduced as a means for clients to accelerate their digital transformation through a set of industry-leading best practices.
The Media Health Check comes out of Essence’s Global Ventures division, the agency’s innovation, research and development hub based in Singapore and supported by the Singapore Economic Development Board (EDB).