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Details 15 December 2020
The global pandemic struck in January 2020, causing major disruptions to big scale events around the world. Also impacted was Singapore Management University (SMU) which couldn’t hold its annual graduation ceremony in early July – which is a key highlight of every students’ educational journey.
SMU won the silver award for best content creation for a virtual event and two bronze awards for Best Event for a Targeted Community and Best Government Sector/Non-profit at
MARKETING-INTERACTIVE’s recent Marketing Events Awards.
Challenge
With the circuit breaker, everything had to pivot online and SMU found itself left with only 60 days of planning and execution, requiring extensive and tight coordination among 12 internal departments and external vendors, 60 staff members from three countries.