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ASMR is not new, but it has picked up pace in the marketing industry in recent times.  The use of multisensory media can be effective in engaging consumers and offering an experience that goes just beyond video. According to a recent blog post by Think With Google, autonomous sensory meridian response (ASMR) videos and other sensory formats such as video podcasts or cinematic first-person videos have also risen in popularity. In fact, the use of multisensory media to immerse viewers in an experience is more popular than ever . For the marketing and advertising industry, ASMR videos, in particular, have been in the scene for the past few years. ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body . According to Think With Google, it is also known as brain massage and is triggered by sounds such as whispers, accents and crackles.

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