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The Globe and Mail KARIMA-CATHERINE GOUNDIAM Published February 8, 2021 CLODAGH KILCOYNE/Reuters Karima-Catherine Goundiam is founder and chief executive officer of digital strategy firm Red Dot Digital and business matchmaking platform B2BeeMatch. Since the COVID-19 pandemic began, we’ve seen a huge push for people to shop local. The messaging usually focuses on three main areas. First, it highlights the importance of supporting small and medium businesses that may be struggling to cope with the sudden economic change instead of further enriching megacorporations and their billionaire CEOs. Second, it points out the convenience of shopping close to home (taking advantage of curbside pickup and local delivery) to avoid the shipping delays that have become common under COVID-19. And third, some messages aim to appeal to people’s sense of pride in their country, province or city.

Karima catherine goundiamCatherine goundiamRed dot digitalShop localBuy localCovid 19Corona virusSmall businessesSmall and medium enterprisesLocal prideசிவப்பு புள்ளி டிஜிட்டல்கடை உள்ளூர்வாங்க உள்ளூர்சர்வதேச பரவல்கொரோனா வைரஸ்சிறிய வணிகங்கள்