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BrandSutra: Why advertising is not engineering Image by Arek Socha from Pixabay Among all the things that have been said about the only profession I have known (and continue to be inexorably in love with), these words from Jerry Della Femina are probably the best ad for advertising. A lot of times, the clothing has seemed optional too. Like when the rain dance at Goafest serves as a prelude to what an otherwise sedate world might balk at as debauchery. Like when you become one with the ‘naturalists’ on the beaches of the Cote D’Azur with or without the aid of conversation lubricants at The Gutter Bar on the Croisette in Cannes. Like when summers make it too warm to wear clothes that cover all skin, but not too warm to imbibe recreational substances to get creative (and other) juices flowing. Like when you discover you are the proud wearer of a tattoo acquired sometime between the rain dance, the usage of recreational substances and a liberal use of conversational

Cote dazurJerry della feminaCoted azurGutter barBillionaire ratPhilanthropist ratFuture creation ratDisruptive innovationBrave new worldMonday morningஜெர்ரி டெல்லா பெண்பால்குழல் மதுக்கூடம்சீர்குலைக்கும் கண்டுபிடிப்புதைரியமான புதியது உலகம்திங்கட்கிழமை காலை