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Nykaa Fashion acquires Pipa Bella
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Nykaa Fashion Strengthens Its Consumer Brands Portfolio By Acquiring Pipa Bella
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Nykaa Fashion acquires Pipa Bella
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Last Updated: Apr 12, 2021, 11:39 AM IST
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Synopsis
Pipa Bella will continue to offer its services on its own website and also extend this functionality as a consumer brand under the Nykaa Fashion portfolio, a statement said.
PTI
Nykaa Fashion, a multi-brand fashion e-commerce platform, on Monday said it has acquired online jewellery brand Pipa Bella. With Pipa Bella, Nykaa Fashion aims to expand its jewellery category to offer fashion jewellery and accessories, a statement said. The company, however, did not disclose the financial details of the transaction. Pipa Bella will continue to offer its services on its own website and also extend this functionality as a consumer brand under the Nykaa Fashion portfolio, it added.
Nykaa Fashion acquires Pipa Bella to strengthen jewellery category
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Last Updated: Apr 12, 2021, 07:40 PM IST
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Synopsis
The Nykaa-Pipa Bella deal comes at a time when India’s largest online cosmetics retailer is lining up an IPO some time this year at a valuation of $3.5 billion.
ETtech
Nykaa Fashion, the e-commerce platform of India’s largest online cosmetics retailer, has acquired online jewellery brand Pipa Bella to strengthen its accessories category.
Pipa Bella will continue to offer its services on its own website and extend this functionality as a consumer brand under the Nykaa Fashion portfolio.
The terms of the Nykaa-Pipa Bella deal were not disclosed.