These demands have heightened in the wake of the ongoing COVID-19 pandemic and digital boom where beauty information is so readily available from various sources (Getty Images) Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
Social media had, for some time now, been flagged as a source of concern in the beauty world because of the potential fast spread of misinformation. And a study conducted last year concluded brands had limited control over communications within their networks.
Consumer awareness of clean beauty in China still lags behind the US and Europe, according to Chinese influencer Grace Chow, who is on a mission to propel education on the back of her new make-up brand.
Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
Founder Vino Kanna told
CosmeticsDesign-Asia that the idea for Reuuse was born from the frustration he experienced buying conventional liquid hand soaps during the COVID-19 pandemic.
“I realised I was buying hand soap more often and I just saw so much plastic getting wasted. Even with refill pouches, that’s wasted plastic and worse they are messy to refill.”
Inspired by portable hand washing soap sheets design for travel and outdoors, the company started the development of soaps in a tablet format which activated with water.
Singapore-based sensitive skin brand Two Halves is ready to shake off the COVID-19 impact with new products and a renewed focus on building brand awareness and online distribution in the new year.
Two Halves was founded by a mother-daughter duo with a strong background in the beauty industry.
Jo Yong was formerly with the Estée Lauder Companies, where she held key roles in brands such as Estée Lauder, Origins, Bobbi Brown and Tom Ford. Her daughter, Ashely Yong, was also involved in the company before she moved to banking.
The brand debuted exclusively with Singaporean multi-brand beauty retail outlet Novela in October 2019, three months before it launched online on its website.
Nutrition-driven skin care brand Kumuya is set to launch a skin care meal plan as part of vision to become a holistic skin wellness company.
Kumuya was founded by GTCL, a Singapore-based wellness company that owns two brands in the health food space – Anaya and Pili Pushers.
The brand debut mid-2020 with two plant-based skin care products – the Rejuvenate Nutri-Serum Concentrate and Illuminate Nutri-Serum Concentrate to tackle skin ageing and skin brightening respectively.
Both products were researched and developed in Sweden and produced in the US.
This is the company’s first foray into the beauty and personal care space, which it believes is a natural extension of its business.