The 2021 Dodge Charger has embraced its golden side, with the automaker making the Gold Rush paint finish available for select models.
Originally introduced on the 2020 Challenger 50th Anniversary Limited Edition, and then expanded to the 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye, it joins other colors in the sedan’s palette. These include the Frostbite, Sinamon Stick, Hellraisin, F8 Green, TorRed and Go Mango.
“The customer response to the Dodge Challenger Gold Rush exceeded our expectations”, said the brand’s CEO, Tim Kuniskis. “We’re sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car.”