Ivy Liu
by MaryLou Costa
Father of four Jeremy Swift believes he has his priorities balanced. First, to be a better husband, second, to be a better father and third, to be a better leader at the digital marketing platform, Cordial, where he is co-founder and CEO. But things weren’t always so clear.
When each of his four children was born, he took just one to two weeks of paternity leave, feeling pressure to get back to work quickly, especially after the birth of his fourth, which coincided with him raising capital for Cordial.
Being overloaded at work meant Swift had little capacity to be present with his family. But his wife Audi
Business leaders look to marketers to support return to growth in 2021 netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.
By John Glenday-01 February 2021 10:00am
Most CMOs expect role to change as a result of Covid-19, finds LinkedIn
Almost three-quarters of chief marketing officers (CMOs) expect their role to change as a consequence of the global pandemic, according to a survey of 300 senior executives conducted by LinkedIn.
The report found that 58% believe they will have to devote more time towards employer branding, internal communications and learning and development as priorities change.
The evolution of the CMO role
A survey of over 300 executives, authored by the business networking platform, found that a majority of CMOs expect to increase reliance on data and technology.
IT no longer the gatekeeper of B2B tech buying netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.