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Hearing aid maker Sonova has purchased Sennheiser’s consumer division.
The purchase is a bid to diversify Sonova’s product offerings and gain access to a younger audience.
German company Sennheiser is a big player in the personal audio market, but it’s about to get a new owner. Swiss-based Sonova has acquired Sennheiser’s consumer division in a €200 million (~$241 million) cash deal.
According to
Reuters, the planned purchase is a play by Sonova the world’s largest hearing aid maker to gain access to a younger market segment. Currently, Sonova’s hearing aids and cochlear implants primarily cater to older users with hearing problems.
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