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Cognito launches influencer discovery platform Finfluence
Global integrated agency launches platform to transform the way brands in B2B Financial Services access and engage influencers to deliver stronger brand to audience engagement
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LONDON, Jan. 21, 2021 /PRNewswire/ Cognito, the international specialist communications and marketing agency, today announced the launch of a new influencer discovery platform that will deliver an important shift in the way brands in the B2B Financial Services sector can view and integrate influencer marketing into their communication strategies.
Finfluence acts as a discovery platform for influencers from Fintech to Blockchain, wealth management and investment banking. It leverages a bespoke algorithm developed by Cognito to serve up the most relevant influencers to match a brand s campaign objectives. Companies will have the opportunity to search for influencers across global regions - EM