12 May 2021 4 min read
Antony Wilcox shares five ways Australian businesses can accurately measure mobile ROI.
Mobile usage in Australia has grown from strength to strength. According to Statista, in 2017, the number of smartphone users in Australia was around 18.6 million. This number was forecasted to reach 21.5 million by 2025. A Deloitte study also predicts that by 2023, mobile will be worth $65 billion to the Australian economy.
According to data from AppsFlyer’s State of App Marketing Report in ANZ, mobile usage increased in the region due to the increase in digital and mobile adoption. The report examined 120 million app installs from January to June 2020. It found that Finance apps grew by 175 percent, Shopping apps by 125 percent and Health and Fitness apps by 86 percent in H1 2020 vs H1 2019 for non-organic installs.
Photo by Rami Al-zayat on Unsplash 2020 saw an increase in India s app installs with 38.5% of market share of the total apps installed in the country, beating China and Israel, according to a study by AppsFlyer. The study analysed 7.3 billion installs that were recorded in India from 1 January to 30 November 2020, including 4,519 apps covering entertainment, finance, shopping, gaming, travel, news, food and drink, and utility verticals. The data sample also includes 933 billion app opens and 3 billion remarketing conversions. Apps that were headquartered in China saw a decrease in installs, making China end the year with a 29% market share – a dip reflecting the prevailing political climate.