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B2B Partnerships: How can Brands Work Together to Drive Mutual Growth? - PI LIVE Global Masterclass Learnings

In case you were unable to make the session, or you’re just curious to learn more about successful brand collaborations, today we are providing a roundup of the masterclass. Nic Yates, Performance Account Director and Anthony Bingham, Senior Affiliate and Partnership Manager at Silverbean hosted the masterclass. The hosts were joined by a panel of experts including James Cristal, Senior Partnerships Manager at Motorway and Rob Hanlon, Global Partnerships Director at Readly, who shared their expertise and the benefits they’re reaping from b2b partnerships. The session, which reached full capacity, focused on educating the audience and providing advice. We will dive into some of the points now, which will hopefully let you gain some understanding of the main points which were discussed…

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