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iTWire Monday, 05 July 2021 10:36 How Facebook’s dark ads amplify regressive, racist, or sexist activity Featured
Dark ads, according to Monash University researchers, are stereotyped ads that are only visible to its intended audiences. Researchers warn that it reinforces sexist messages to its target: for example, men were three times more likely to see finance ads while women saw more clothing and wellness ads. They also added that a public forum or a discussion on these ads was urgently needed.
Facebook’s data-driven micro-targeting dark ads lack accountability and could enable the spread of disinformation, discrimination, and harmful stereotyping, according to findings by Monash University researchers.