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FRANKLIN, Tenn., April 22, 2021 /PRNewswire/ Over the past year, sleep patterns have suffered due to the anxieties and abnormalities of the pandemic, but they may have also shifted in response to something quite surprising: our cats.
What some cat owners may not know is that their pets are crepuscular creatures and are notoriously more active (and hungry!) in the early morning hours. While many cat parents are happy to cope with that 4 a.m. feline wake-up call, the SHEBA
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IAMS launches new app to reunite lost dogs with its family
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and last updated 2021-04-22 16:41:35-04
A new mobile app from IAMS called NOSEiD will help bring missing dogs home.
The pet care brand said the app s beta version is available in Nashville and the surrounding area.
According to a press release, the way the app works is canine owners will create a profile for their dog with photos and a physical description.
Owners will also scan the dog s nose using its first-of-its-kind nose-scanning smartphone technology.
âPets are irreplaceable family members, and with the NOSEiD app, weâre hoping to help keep more pets in their loving homes and out of shelters â taking another step toward our goal of ending pet homelessness,â said Craig Neely, Vice President of Marketing at Mars Petcare, in the news release.
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Hi and welcome to Insider Advertising for April 22. I m senior advertising reporter Lauren Johnson, and here s what s going on:
First up: Don t miss our webinar today on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here.
Why making Pedigree a household name was central to MARS Petcare’s India plan
Ganesh Ramani, General Manager – Petcare at Mars International India Ltd, tells YourStory about the Pedigree journey: the initial phase, the challenges the company faced, and how a focus on creating awareness helped build their brand in a country still learning about pet nutrition and care.
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Pedigree. The brand is owned by
Mars Inc, based in McLean, a US-based private company. The company has seen significant growth over the last few years. Mars International India Ltd has a play in food, pet-food, chocolate and confectionary, and sources say that the combined revenues of all its brands (including Pedigree) is more than