Mars’ CMO doesn’t want marketing to return to ‘normal’ With the pandemic causing a prolonged period of global disruption, Mars had a momentous 2020 navigating the new normal . At its helm, Mars lead chief marketing officer Jane Wakely has helped steer the brand through these choppy waters, driving the transformation agenda of its marketing function so that Mars can arrive on the other side as a better organization.
“I don’t want things to go back to normal,” insists Jane Wakely, lead chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.”
Covid Lockdown: Pet Food Sales Sour 20 Per Cent As Pet Adoption Increases In 2020
Popular brands Pedigree, Whiskas, IAMS, and Temptations, and Purina, owned by Swiss FMCG major Nestle, witnessed high double-digit growth last year.
PTI 17 January 2021
Pet Sales Rose During Covid Lockdown PTI 2021-01-17T12:05:18+05:30 Covid Lockdown: Pet Food Sales Sour 20 Per Cent As Pet Adoption Increases In 2020 outlookindia.com 2021-01-17T12:10:16+05:30
The pet food sales grew 20 per cent in 2020 during the coronavirus-induced lockdown and now manufactures are looking to continue the momentum going ahead.
Manufactures like Mars Petcare, which owns popular brands Pedigree, Whiskas, IAMS, and Temptations, and Purina, owned by Swiss FMCG major Nestle, witnessed high double-digit growth last year.
Mint Lite | Marijuana in food, surging pet food sales, NASA s SLS tests & more
Pork sandwiches with marijuana leafs are seen at Abhaibhubejhr hospital canteen
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A Giggling bread and joyfully dancing salad aren t the usual dishes on a menu in Thailand, but one eatery is hoping its cannabis-infused cuisine can lure foreign tourists and take the taboo out of the now- legalised leaf. The restaurant at the Chao Phya Abhaibhubejhr Hospital in Prachin Buri started serving its own happy meals this month, after Thailand de-listed cannabis as a narcotic, allowing state-authorised firms to cultivate the plant. Thailand in 2017 became the first Southeast Asian country to legalise cannabis for medical use and has since opened numerous medical marijuana clinics.
Pet food sales soar 20 per cent in 2020 due to increse in pet adoption during lockdown
PTI
New Delhi |
Updated on
January 17, 2021
× The rise in pet adoption during the coronavirus-induced lockdown, pet food sales grew 20 per cent in 2020, with manufactures now looking to continue the momentum going ahead. Manufactures like Mars Petcare, which owns popular brands Pedigree, Whiskas, IAMS, and Temptations, and Purina, owned by Swiss FMCG major Nestle, witnessed high double-digit growth last year. The growth came not only from traditional channels like pet food stores but also from e-commerce platforms. Encouraged by the surge in pet adoption, manufacturers are expanding their product portfolio in India and launching new TV commercials, digital campaigns and online-exclusive products.
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