Indian Artists Confront Fast Fashion in Desi Communities indiacurrents.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiacurrents.com Daily Mail and Mail on Sunday newspapers.
The fight against fast fashion
The ReFashion Hub has also launched India’s first fellowship on wastewater stewardship called the Fashion Forward Fellowship.
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A range of engaging comic strips by seven Indian artists Priyanka Paul, Aditi Mali, Manasi Deshpande, Mehek Malhotra, Vinu Joseph, Param Sahib and Sonali Bhasin underline water consumption by the fashion industry. This group show by ReFashion Hub attempts to bring climate-action to fashion.
According to Mehek Malhotra, one of the artists involved in the initiative, “My artwork was made to start the conversation around how bad the ground reality of the fast fashion cycle really is. We can afford a Rs 300 T-shirt but cannot afford to repair the damage it does to the environment. Buying responsibly and investing in the right fabrics is the key to being more understanding of the environment.”
Arty dig on fashion pollution
Updated Feb 19, 2021, 12:11 am IST
The ReFashion Hub collective has brought together seven artists to raise awareness about sustainable fashion
Artist Mehek Malhotra’s artwork aims to start the conversation around the alarming ground reality of the fast fashion cycle
If there’s one thing that millennials and Gen Z agree on whole-heartedly, it is the love for the environment and all-things-woke. On the road to sustainability, a common problem is uncontrolled fast fashion that pollutes the air, water, and land in unthinkable ways. While the fashion industry is still trying to find viable alternatives for fashion pollutants, an artistic intervention has brought together seven artists to raise awareness around the pressing issue of wastewater in the fashion industry and an urgent climate-action to curb the damage.