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7 hot mobile trends
From TikTok to improving in-store tech for employees, mobile shopping comes into focus for retailers. By: Tatiana Walk-Morris
In recent years, brands and retailers have shifted their omnichannel strategies to bridge the online and offline shopping experiences specifically when it came to mobile strategies. According to one study, smartphones accounted for 84% of the 2019 holiday season s e-commerce growth. And with e-commerce surging in 2020 as shoppers remained reluctant to visit brick and mortar in the midst of a pandemic, this year may top that.
Experts weigh in on what mobile trends could lie ahead.
1. Curtailed data collection
In 2018, the European Union implemented its General Data Protection Regulations, restricting how much data companies could collect from individuals. California also passed the California Consumer Privacy Act of 2018, which went into effect Jan. 1, 2020 and also provides data privacy protecti
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Cyber security is becoming big business. Here s why
Illustration by Raj Verma
Grocery is a boring, low-margin business. But that did not prevent cyber criminals from stealing data of 20 million customers of online grocer BigBasket and selling it for a staggering $40,000 or nearly Rs 30 lakh on the dark web. And that too non-financial data such as name, email ID, PIN, contact number, address, date of birth, location, IP address.
BigBasket had thankfully not stored customers financial data such as debit/credit card details. But companies and their customers are not always so fortunate. In 2016, security of close to 3.2 million debit cards issued by major banks, including SBI, HDFC Bank, ICICI Bank, Yes Bank and Axis Bank, among others, was compromised. The breach, caused by a malware on an ATM network, resulted in not just financial loss to consumers and banks but also dented people s trust in digital banking.
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