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The female brewers shaking up Japan s sake industry

The female brewers shaking up Japan s sake industry
japantimes.co.jp - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantimes.co.jp Daily Mail and Mail on Sunday newspapers.

Foo Fighters promote signature Japanese beverage along with their latest album

By THERON GODBOLD AND HANA KUSUMOTO | Stars and Stripes | Published: January 28, 2021 Foo Fighters, the renowned rock ‘n’ rollers known for hits like “My Hero” and “Everlong,” reached across the Pacific to a distinguished Japanese sake brewer to help promote the band’s upcoming album, “Medicine at Midnight.” Tatenokawa, which has been making sake in Yamagata prefecture for the past 180 years, produced two varieties of Japan’s distinctive beverage to pair with the Feb. 5 album release. The band has released a two-minute video showing brewers working in slow motion set to “Shame, Shame,” a track off the new album. The video, posted on YouTube, confused some fans; the cameras followed workers from the brewery as they made a batch of sake. Many commenters thought the Foo Fighters were collaborating with a Japanese band, while others shared their excitement over the new beverage.

When it comes to sake, a little heat can go a long way

As we head deeper into winter, I find myself craving hot sake on a frequent basis. The temperature inside my drafty Tokyo apartment, which feels like it lacks any kind of insulation, is often bone-chillingly low. When merely stepping into your kitchen feels akin to taking a trip to the Arctic, the soothing warmth of hot sake is a great boon comfort and coziness in liquid form. Kanzake (warmed sake) has long been a part of Japanese drinking culture. As Brian Ashcraft points out in his newest book, “The Japanese Sake Bible,” references to heated sake have appeared in Japanese texts for centuries, and the practice of heating sake became prevalent around the middle of the Edo Period (1603-1868).

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