Akio Toyoda said the industry welcomes new entrants, “but after making a vehicle, I’d like them to be prepared to deal with customers and various changes for some 40 years.”
TOKYO (Reuters) - A global shift to zero carbon emission rules poses a greater potential threat to car manufacturing in Japan than the earthquake and tsunami that devastated its northwest coast exactly a decade ago, Toyota Motor's president said on Thursday.
Akio Toyoda said the industry welcomes new entrants, “but after making a vehicle, I’d like them to be prepared to deal with customers and various changes for some 40 years.”
The head of the Japan's top auto association is getting behind a clean energy project that started in the aftermath of the Fukushima nuclear disaster in 2011.