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Page 4 - ஜமைக்கா வணிக வளர்ச்சி நிறுவனம் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

JBDC pushes for development of local textiles sector

Valerie Veira, Chief Executive Officer of the Jamaica Business Development Corporation (JBDC) is calling on local designers in the fashion and gift and craft sectors to revive local textile production at a sustainable and commercially viable level.

Effective Selling Strategy Essential In Driving Revenue – Sales Expert – Jamaica Information Service

Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell. Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a selling strategy it is important to create a message that describes the value of the product or service to a target audience. Businesses, she said, must identify the specific needs of the customer and how the purchase will be beneficial to them, thereby helping them to decide on the purchase. “Build a powerful value proposition in your messaging. You have to create urgency to change; let your customer know that it is important to change now because of the benefits of your product. Jamaicans are storytellers… so when we are talking to prospective customers, you want to share why they need to purchase and what can happen as a result of the purchase,” she pointed out.

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