Going Viral: Keeping up with trends of the pandemic
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Synopsis
Online video content saw a spike in consumption among Millennials and Gen Z. Netflix ended 2020 with over 200 mn paid subscribers, including 37 mn new ones, a 22% increase from 2019. Its revenue for the fourth quarter rose to $6.64 bn, against $5.47 bn a year ago.
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It was not just the coronavirus that went viral since March 2020, our social media habits too flew off the charts. As the screen - phones or laptops - became a means to connect in a locked-down world, new trends have emerged in the way we communicate, engage and consume content.