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Barbican Business Events has said that it has seen a 50% increase in enquiries for filming and photo shoots. It has proven a common trend among many venues to sustain themselves since the pandemic took hold in 2020.
Shoots have included pop rock band The Vamps, singer and songwriter Becky Hill, and several high-profile fashion and beauty brands. The venue was also a key location in The One, a Netflix top 10 hit, released last week.
Jackie Boughton, head of business events at the Barbican said that while the pandemic has impacted the short-term meetings and event business, they have continued to develop alternative revenue streams taking government guidelines on safety into account.