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A recent focus group I attended featured Latina voters in Gwinnett County, Georgia, who voted for Joe Biden but were still undecided in the U.S. Senate runoffs. Despite being proud that Georgia went “blue,” and being concerned about racial division, the pandemic and the economy, the women in the focus group could not name one reason why they should vote for the Democrats in the runoff.
Hundreds of millions of dollars have already been spent on advertising and campaigning in Georgia, and hundreds of millions more will likely be spent before the runoff on Jan. 5. But there is a chance that even with all of that money, these women still won’t be able to name a reason. Because just like in 2020 nationally, most are not telling a compelling story on the air, at scale, to the people of Georgia about why