L Oreal brand joins influencer marketing body as other Aussie brands found breaching the Code of Ethics
Beauty brand joins AiMCO as part of commitment to elevating transparency of influencer marketing practices as new report from HypeAuditor shows breaches of recently launched code of ethics remain rife
Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices.
The news comes as a fresh global report highlights a raft of other Australian brands appearing to breach the recently introduced AANA Code of Ethics despite growing legal action against those who don’t follow the guidelines.
BY
Jasmine Giuliani ON 12 May 2021 3 min read
Mega beauty retailer L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) to ensure that its influencer marketing is authentic and transparent.
A recent industry crackdown has put pressure on brands and influencers to clearly disclose commercial relationships or risk facing a penalty. Last year AiMCO published its code of practice for Australian influencers, to ensure alignment with the AANA’s Code of Ethics with regard to advertising disclosure.
Now L’Oréal Australia will join the council as the first FMCG beauty brand. The beauty group is no stranger to influencer marketing and has made public commitments to be fully transparent when communicating about the nature of its relationship with influencers. L’Oréal has also pledged to celebrate diverse beauty and work with influencers that share its values.
Australian Influencer Marketing Council welcomes L’Oréal Australia
May 12, 2021 11:27
Leading beauty group L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) as the industry body continues to work towards elevating transparency and best practice in influencer marketing.
The AiCMO said L’Oréal’s addition to the council will bring experience in influencer partnerships and the impact they have in driving consumer engagement.
Other members of the AiMCO cover areas including marketing tech, social media agencies, leading talent agencies along with influencers and content creators.
L’Oréal director CX and social media governance, Emma Williamson, and corporate legal counsel, Jenna Adamson, will represent the beauty company on the council.
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