Detch Singh News Today

Tegan Boorman from Social Law Co is chair.

Melbourne brothers Luke and Scott O’Halloran – known as Luke and Sassy Scott – are among the millions of Australians riding the lucrative social media wave.

Adelaide teacher and mum of four Hayley Berlingeri works 20 hours a week as a social media influencer. She says it's rewarding in various ways — but also comes with risks and downsides.

Sharyn Smith steps down.

Influencer marketing experts across ASEAN and Australia are upbeat about the bright future of online platforms amid uncertainty, saying the more creativity and alternative options can penetrate audiences and brands to cash in on more benefits.

The Australian Influencer Marketing Council (AiMCO) has appointed a new chair and deputy chairs on its guiding council following a member election.

LOreal brand joins influencer marketing body as other Aussie brands found breaching the Code of Ethics Beauty brand joins AiMCO as part of commitment to elevating transparency of influencer marketing practices as new report from HypeAuditor shows breaches of recently launched code of ethics remain rife Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practi...

BY Jasmine Giuliani ON 12 May 2021      3 min read Mega beauty retailer L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) to ensure that its influencer marketing is authentic and transparent.  A recent industry crackdown has put pressure on brands and influencers to clearly disclose commercial relationships or risk facing a penalty. Last year AiMCO published its code of practice for Australian influencers, to ensure alignment with the AANA’s Code of Et...

Australian Influencer Marketing Council welcomes L’Oréal Australia May 12, 2021 11:27 Leading beauty group L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) as the industry body continues to work towards elevating transparency and best practice in influencer marketing. The AiCMO said L’Oréal’s addition to the council will bring experience in influencer partnerships and the impact they have in driving consumer engagement. Other members of the AiMCO cove...

Lack of regulation, brands ditching the #ad – the flaws in influencer marketing The influencer marketing industry is broken. Brands are encouraging influencers not to use hashtags required by Australian consumer law to disclose paid content. Agencies are signing talent without sufficient vetting. And amongst all of this are industry bodies struggling to regulate the system. SBS producer Elise Potaka spoke to Mumbrellas Zoe Wilkinson about the flaws in the system she and journalist Calliste W...