Jen Kay/Poshmark
Manish Chandra is the founder and CEO of resale shopping app Poshmark.
He thinks there are certain steps business owners should take to prepare for changing future of the retail industry.
Chandra says online stores should replicate the in-person shopping experience and expand into niche categories.
When he was growing up in India, Manish Chandra, CEO and founder of online secondhand retail marketplace Poshmark, attended the Chandni Chowk market in Delhi with his grandfather. That inspired him to create a platform that would provide a social shopping experience. It
imbued the fact that socializing is part of how we shop, and it s not about just walking in this very sterile environment, Chandra said.
Joely Simon s Articles
Joely Simon
Joely Simon is an Inc. editorial intern. She is currently a senior at Northwestern University studying journalism and art history. She has written for North by Northwestern and serves as an account executive for F&F, a student-run consulting agency for local businesses. Joely is from Bryn Mawr, PA. She enjoys bike rides into center city or watching thriller and crime movies with her family.
3 strategies for successfully marketing your business on TikTok Joely Simon , Images By Tang Ming Tung/Getty Images
TikTok can be a powerful business marketing platform if you follow key strategies.
Engage your target audience first, and introduce your brand after you ve built up engagement.
Once you have your audience, use humor, be transparent, and keep the marketing subtle.
After Uyi Omorogbe posted his first viral TikTok video in April 2020, he said, his clothing brand, NASO, sold out of its minimalist African-inspired inventory less than 72 hours later. The video now has 6.5 million views, and 23-year-old Omorogbe has 3.3 million followers on the video-based social media platform.