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How Calm is using machine learning to keep us all mellow Read later Audio version (Image sourced via Calm) With a mission is to make the world happier and healthier by helping people prioritise mental health and claiming to be the world s most popular sleep, meditation and relaxation app Calm exults in being what the Centre for Humane Technology dubs the world s happiest app . Designed to help users manage stress, sleep better and live a happier, healthier life, the app is available in more than 190 countries. But for all the apparent talk of calm science, there s a lot of deep IT and data-driven marketing behind the way the privately held, nine-year-old company gets such high satisfaction rates for its meditation app.

Centre for humane technologyHumane technologyLifecycle marketingSue choSunday scariesCustomer experienceSunday scarieAnalytics planning and data analysisDigital and content marketingUse casesமையம் க்கு மனிதாபிமானம் தொழில்நுட்பம்மனிதாபிமானம் தொழில்நுட்பம்வாழ்க்கை சுழற்சி சந்தைப்படுத்தல்வழக்கு சோஞாயிற்றுக்கிழமை பயமுறுத்துகிறதுவாடிக்கையாளர் அனுபவம்