Meat snacks processor Made for Drink to launch into crisps Meat snacks firm Made for Drink - a winner of the 2020 Food Manufacture Excellence Awards - is to launch into the potato crisps sector in April.
For the past four years, Made For Drink has supplied indulgent, meat-themed snacks designed to complement consumers favourite alcoholic tipples.
Now it aims to launch Chicken Salt Fries in 150g bags - made for a cold beer - and Tapas Fries in 125g bags - made for Aperitivo (Italian aperitifs).
The Chicken Salt Fries are based on a snack that s popular in Australia and the Tapas Fries are a mix of thin cut Patatas Fritas (straw fries) and crisp slices of authentic Spanish chorizo, seasoned with olives, sun-ripened tomatoes and paprika.
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Perfect pairing
Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April.
Despite its name, Chicken Salt Fries is actually a vegetarian treat, flavoured with an umami-packed condiment loved across Australia. The thin cut potato fries are seasoned with chicken salt, a turmeric-based seasoning that was made famous by Mitani in the 1970’s. Made for Drink collaborated with the seasoning house to create this Ozzie favourite, which it believes will go down as well with
Made For Drink champions carbon-free snacking with bespoke compostable packaging
The bespoke packaging for off-trade customers. Pic: Made for Drink The UK meat snack producer is launching a bespoke plastic-free pack for its growing cluster of discerning off-trade customers.
Made for Drink founder Dan Featherstone – also co-founder of the Exmoor Carbon Project – said more can always be done, despite its recently highly successful trial of planet-friendly pouches.
To that aim, the Berkshire-based producer is rolling out a bespoke flow-wrap pouch for its off-trade customers, including Waitrose, Sainsbury’s Ocado, Fortnum & Mason and select independents in the retail sector in January.