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OTR tire dealers eager for return to normalcy

Print Dan Nothdurft, co-owner of Tires, Tires, Tires, is the president of the Tire Industry Association trade group. Last year brought uncertainty. This year brings the same. And hope. There are many questions and opinions surrounding the market for off-the-road (OTR) tires, as there are in life, as 2021 begins to unfold amid the continuing pandemic. Times are anything but normal as vaccines begin to roll out around the country, but uncertainty about supply and distribution as well as skepticism by some means this year remains clouded regarding a return to normal life. At the Tire Industry Association (TIA), the trade group had to cancel its annual OTR Tire Conference, scheduled for February at a resort near Tucson, Ariz., due to the ongoing impact of COVID-19.

TIA to offer retail store leadership training course 5 times in 2021

TIA to offer retail store leadership training course 5 times in 2021 Print BOWIE, Md. The Tire Industry Association (TIA) plans to continue the virtual Retail Tire Store Leadership training course it launched last October with five courses during 2021. TIA will offer the course, which it conducts in partnership with Mohr Retail Inc., a Ridgewood, N.J.-based training company, in March, May, July, September and November. Each class features two-hour virtual Zoom sessions every Tuesday and Thursday for a total of eight sessions per class. The program is designed to help tire store managers develop the interpersonal and leadership skills needed to retain, engage and enhance their teams productivity and deliver exceptional performance and customer service, TIA said.

Tire Industry Association TIA adds more Spanish language training

Print BOWIE, Md. The Tire Industry Association (TIA) is expanding the number of training classes it offers in Spanish, starting with a virtual Certified Commercial Tire Service (CTS) training class on Feb. 16-17. The Level 300 CTS class will take place via Zoom video, running from 10 a.m. to 1 p.m. and 2 p.m. to 5 p.m. on those two days. Students will have to successfully complete a final exam and show proficiency in the shop by demonstrating various skills, TIA said. The addition of this class addresses the coast-to-coast need for commercial tire and wheel service training in Spanish, TIA President Dan Nothdurft said. We are fortunate to have a bilingual instructor, Jose Moreno, on staff who is fluent in Spanish.

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