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Streaming Wars Could Shake Up TV s Ad Dollars
Brian Steinberg, provided by
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Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible.
Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamble and Coca-Cola before testing new waters and leading ad sales efforts at WarnerMedia. She was recently named the ad sales chief at Spanish-language broadcaster Univision. Her first actions in that role show just how much quick change the industry is facing. She hired two of her top lieutenants at WarnerMedia, Dan Riess and Dan Aversano, a move that lets advertisers know they’ll be dealing with a familiar team. And she unveiled a glitzy deal that named Clorox, Coca-Cola, Dunkin, Johnson