Evoque Takes Hybrid-First Approach to the Colocation Business Unlike most of its rivals, it had the chance to devise a business strategy from scratch when it was clear that the cloud is here to stay.
If you were launching a colocation company today, what would your business model look like? In particular, how would you build a data center business that helps you compete against public cloud vendors who want your customers to move wholesale to the public cloud?
Those are questions that Evoque, a mid-size data center provider that entered the market in 2018, is answering by building a colocation business strategy that centers in large part on optimizing for hybrid cloud use cases. Here’s a look at Evoque’s plans and what they say about the intersection between hybrid cloud and colocation in general.