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What awaits Disney and Star India’s new head
After Uday Shankar’s departure from Disney and Star, the company has chosen K Madhavan to succeed him. Madhavan is a Star veteran, and steadily oversaw a formidable broadcast presence for the media conglomerate in South India. Now, Madhavan’s in charge of the House of Mouse and Star’s entire India business, and is transitioning into a starkly different media environment from the one his predecessor oversaw.
For one, ad-supported television has turned out to be a fair-weather business mode, as Shankar himself bitterly admitted during the initial months of the pandemic. So the largest challenge for Madhavan will be to entice customers to pay for a bigger slice of what they watch for, as opposed to merely subsidizing it. And that too in the middle of the worst economic situations India has found itself in in