Is this the start of the golden age of African films?
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The African film industry has been shaken up, bringing a new confidence and optimism.
Gail Collins takes a journey through the history of African films and considers the future awaiting this flourishing industry.
“Birds know what God is like. They are nearer than hyenas to God. They are like some kind of elephant whose wings flow in the wind, and African filmmakers can be birds for reinventing the seventh art. We are perhaps poor in money but so rich by situation and hope.”
Djibril Diop Mambéty, Film Director
OTT Revenues to Hit $210 Billion in 2026
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Global OTT revenues set to double from 2020-2026
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A flood of recent analyst figures demonstrate the growing importance of streaming services, with perhaps the keynote number coming from Parks Associates, which says average spending on OTT services in U.S. broadband homes doubled in two years from $8 per month in 2018 to $16 in 2020. Omdia points out that all growth in video subscription numbers in the next five years will come from streaming (with 500m net additions in that time). It should be pointed out, of course, that a streaming subscription can be worth just a few dollars a month.
Still in the U.S., Ampere Analysis counted 340 million subscription OTT contracts in Q1 2021, which as they point out, is more than one per person (on a near-330m population). Using data from its Consumer Media and Entertainment Tracker (covering a representative sample of 18-64 year-old Internet users), Ampere Analysis reports that 57% of U.S. consumers say VOD services are the main way they watch TV and film. More than one-quarter of U.S