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Summary:
Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we ve also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There s still time to get this right, and seed our hybrid event future.
(ZohoDay 21 - a virtual event high point )
Friends, I am tasting the vinegar of creative disappointment. Despite my
howls and jowls tips and proof points, one year into the pandemic,
virtual events remain a bland failure of imagination - an indulgence in vendor brandcasts rather than the personal connections we all crave right about now.