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Tapad Is Shutting Down Its Business In Europe

And although Tapad is adamant that its exit from Europe is purely a business decision, the fact is that its new parent company – Experian acquired Tapad from Norwegian telco Telenor for $280 million late last year – has been under the microscope across the pond. After a two-year investigation by the UK’s ICO into how the major credit reporting agencies, including Experian, Equifax and TransUnion, handle sensitive financial data, Experian was found wanting and issued with an enforcement ...
United Kingdom Experian Owned Tapad Information Commissioner Tapad Graph General Data Protection Regulation Oracle Data Cloud

Tapad Appoints Blane Sims as Chief Product Officer

Tapad Appoints Blane Sims as Chief Product Officer Industry vet brings more than 20 years of experience to drive Tapads continued innovation in digital identity resolution News provided by Share this article NEW YORK, May 12, 2021 /PRNewswire/ --  Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the companys Chief Product Officer. Sims will lead efforts behind the ideation and execution of Tapads new and upcoming products, ...
United States Mark Connon Juliana Olarte Blane Sims Tapad Press Representative Chief Product

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If the future of privacy is cookieless, what happens to the ad tech industry when third-party cookies go away?

Read later Audio version Summary: Googles pending changes to third-party cookies in Chrome put marketers on notice - but are we truly entering a cookieless ad tech world? Tapad CTO Jeff Olchovy shares his views on marketing technology in a cookieless future. ( © Juergen Faelchle - shutterstock) It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore. T...
New York United States United Kingdom Jeff Olchovy Telenor Group Local Storage

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