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CEO Secrets: In my business, you eat what you kill

CEO Secrets: In my business, you eat what you kill

CEO Secrets: In my business, you eat what you kill
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CEO Secrets: The son who hired his father and sister

BBC News By Dougal Shaw media captionWATCH: Don t call me Dad at work! Ross Testa, 24, set up a successful social media advertising agency while still at university. He turned it into a family business by employing his sister and then his father. Ross and his father explain how they make it work for our business advice series, CEO Secrets. When I m doing new business pitches to clients, explains Ross, I ll say: I ll now pass you over to Roy. It s just something I have to do. Back home he s Dad , in the office, he s Roy . If my staff see him as Roy , he continues, I ve got to respect that and see him as Roy too. I actually have him on my phone as Roy now, as well.

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