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Australian Company Loses Ugg Trademark Battle

Australian Company Loses Ugg Trademark Battle The case hit a nerve for Australians, who consider the footwear a national, if unfashionable, symbol. But the brand’s owner in the United States had mounted a legal challenge against the idea that “ugg” is a generic term. An Ugg store in New York City. The brand’s owner in the United States has trademarked “UGG Australia” in more than 130 countries.Credit.Fred R. Conrad/The New York Times May 10, 2021 MELBOURNE, Australia An Australian company’s long-shot bid to scrap a U.S. trademark on the word “Ugg” has suffered another blow after an American appeals court rejected its argument, in a loss that could have far-reaching consequences for Australian makers of the sheepskin boots.

Ugg boots will still be trademarked in the US, a federal appeals court has ruled, a report says

Ugg boots will still be trademarked in the US, a federal appeals court has ruled, a report says acooban@businessinsider.com (Anna Cooban) © Getty Images Ugg boots will still be trademarked in the US, a federal appeals court has ruled Getty Images A court has rejected a case brought by Australian Leather to remove a trademark for Ugg boots. Deckers Outdoor Corporation holds the trademark in many countries, limiting where Australian bootmakers can sell. Australian Leather s owner says Ugg should be protected for Australia as champagne is for France. Popular Searches Australian Leather produces the distinctive sheepskin boots, first made in Australia in the 1930s and widely considered a national symbol, and sells them without a trademark.

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