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 E-Mail Doublespeak, or the use of euphemisms to sway opinion, lets leaders avoid the reputational costs of lying while still bringing people around to their way of thinking, a new study has found. Researchers at the University of Waterloo found that the use of agreeable euphemistic terms biases people s evaluations of actions to be more favourable. For example, replacing a disagreeable term, torture, with something more innocuous and semantically agreeable, like enhanced interrogation. Like the much-studied phenomenon of fake news, manipulative language can serve as a tool for misleading the public, doing so not with falsehoods but rather with the strategic use of euphemistic language, said Alexander Walker, lead author of the study and a PhD candidate in cognitive psychology at Waterloo. The avoidance of objectively false claims may provide the strategic user of language with plausible deniability of dishonesty, thus protecting them from the reputational cost associate

Jennifer stolzMartin turpinDerek koehlerEthan meyersAlexander walkerJonathan fugelsangUniversity of waterlooEuphemistic language affects judgmentsAvoiding perceptionsஜெனிபர் ஸ்த்தொல்ஜ்மார்டின் டர்பின்டெரெக் கோஹ்லர்ஈதன் மேயர்கள்அலெக்சாண்டர் வாக்கர்பல்கலைக்கழகம் ஆஃப் வாட்டர்லூ