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UNION, N.J., Jan. 12, 2021 /PRNewswire/ Bed Bath & Beyond Inc. (Nasdaq: BBBY) has appointed two new strategic marketing leaders - Kristi Argyilan as Senior Vice President (SVP), Brand Innovation and Jim Reath as SVP, Marketing. Ms. Argyilan and Mr. Reath will report to Cindy Davis, Bed Bath & Beyond s Chief Brand Officer (CBO), and President of Decorist.
(PRNewsfoto/Bed Bath & Beyond Inc.)
(PRNewsfoto/Bed Bath & Beyond Inc.)
Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company s customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company s authority in its core markets.