RAEFORD, N.C. (WTVD) Over the last year, support for Black-owned businesses exploded. Candle company Southern Elegance was a part of that wave.
The company has reaped the financial benefits and at one point, even sold out of all products in a week.
Owner D Shawn Russell sees this support as more than just a trend. When people look us up and they buy from me because I m a woman and they are looking to support women-owned businesses. I appreciate it. When they are looking to buy from a Black-owned business and I m Black. I appreciate it. But at the end of the day I have to create a product that speaks to them, said Russell.