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Budget 2021: AAP receives funding boost, regional in focus and ACMA gains additional support

Budget 2021: AAP receives funding boost, regional in focus and ACMA gains additional support May 12, 2021 10:13 The Federal Government handed down the 2021 budget overnight, with several areas of the media, tech and regulatory sectors to receive funding boosts. A joint release by Minister Paul Fletcher and Minister Mark Coulton recognised that the pandemic had created ongoing challenges for the arts sector, and also outlined the importance of digital service delivery for the economy going forward. Josh Frydenberg hands down the 2021 Budget / Twitter Regional was a significant theme, both in terms of funding journalism in regional areas and ensuring regional connectivity, with the government committing a further $84.4 million to its Regional Connectivity Program, which will go towards 81 telecommunications infrastructure projects.

Data-driven Marketing: Wie Unternehmen Mehrwerte aus Daten schaffen

Data-driven Marketing: Wie Unternehmen Mehrwerte aus Daten schaffen
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Pan Pacific Hotels Group checks in with agency partner to build CRM momentum

Pan Pacific Hotels Group checks in with agency partner to build CRM momentum Details   Pan Pacific Hotels Group has appointed Publicis Groupe’s  Digitas as its CRM agency following a pitch. Servicing the client will be the CXP arm of Digitas, which focuses on understanding customer behaviours using data insights, which in turn informs the customer journeys and engagement programmes.  As the new CRM agency, Digitas will put the customer at the centre and conduct programme orchestration that includes customer journey mapping, email marketing strategy and creative as well as assume CRM operations such as data monitoring, marketing operations, technical and maintenance support.

The ethical debate facing marketers around virtual reality

CEO, ADMA Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Marketing Association in New York. Virtual Reality (VR) is no longer a theoretical consumer proposition. This year’s CES and SXSW were awash with VR games and applications with Gartner estimating 25 million headsets will be sold by 2018. And, as I am writing this, Sony has announced an October launch for a PlayStation virtual reality headset that could blow out these predictions and take it to the mass market. And let’s not forget about the advent of cardboard VR headsets and an expected re

What Behavioural Economics Can Teach Us About Pricing

Co-founder, Hardhat Dan Monheit is cofounder of award-winning Hardhat, Australia s foremost creative agency built around Behavioural Economics. Dan consults to many of the country s largest brands, and has been invited to present on the topic at leading global events including SXSW in Austin Texas. His Bad Decisions podcast regularly features in the top podcast charts and draws listeners from over 90 countries. His Behavioural Economics book, “Terrible Advice for Excellent Marketers” will be released in December, 2020. There’s been much written about the need for modern marketers to take the lead on non-promotion Ps, with ‘Price’ sitting at the top of most lists. Unfortunately, there’s been far less written about how exactly they’re meant to go about it.

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