PHOTO:
Tim Gouw | unsplash
If something is a good thing, we want more of it. We push it to the max and then some.
Outbound marketing is a good thing. No, it s a great thing. It s so great, we do a whole lot of it. Marketers sent an average of 306 billion emails a day in 2020, according to Statista. Outbound marketing expands awareness, fills funnels and builds databases of people who might buy our products someday.
A great thing pushed too far, however, becomes a bad thing.
We pushed email marketing so far that over 20 states have introduced or passed statutes and bills designed to exert more control over unsolicited digital interactions, privacy, spam and wrongful disclosure. The goal is to put the individual in control of what data they share, how that data is used, and what type and from whom they receive digital communications. California s Consumer Privacy Act (CCPA) and Privacy Rights Act (CPRA) and Virginia s HB 2307 Consumer Data Protection Act are representative of
Informationweek
Commentary
What Cloud Attacks Have Taught Us About Hidden Compliance Costs
Recent compromises to cloud services and increased data privacy regulations can negatively impact the bottom line for businesses with nationwide operations.
Image: Rawf8 - stock.adobe.com
As the world begins its second year under the shadow of the COVID-19 pandemic, it is becoming increasingly clear that the cloud is no longer the universal solution to information technology’s fundamental need to deploy secure, scalable infrastructure and applications in a cost-effective manner. If anything, the cloud landscape is about to darken significantly for organizations of all types, and IT must be prepared.
Global Virtual Data Room Market Growth, Trends and Forecasts 2021-2026 – IT and Telecom Sector is Expected to Hold a Significant Market Share – ResearchAndMarkets com financialbuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialbuzz.com Daily Mail and Mail on Sunday newspapers.