APEX is designed to simplify how Dell’s customers and partners access the company’s products, including storage, servers, networking and PCs via an as-a-service purchasing model.
The new brand will consolidate its as a service cloud and storage portfolio
Dell has unveiled more details surrounding its Apex services platform as part of the first day of its annual Dell Technologies World event.
First announced by the company in October of last year, the Apex Project aims to consolidate Dell’s as a service cloud products as well as facilitate the process of acquiring, managing, maintaining, and servicing physical IT infrastructure by its customers.
Less than three months after launching a private cloud platform, Apex Cloud Services now also includes hybrid cloud and deployment, the latter of which was found to be up to 86% faster than a do-it-yourself hybrid cloud model, according to a recent Storage Review report, commissioned by Dell.
Dell Technologies kicked off its annual conference, Dell Technologies World, by turning a concept into reality. Announced last fall as a strategy known as Project APEX, Dell’s new as-a-Service offering is now live.
Dell Technologies APEX will be the overarching branding for Dell’s entire portfolio of as-a-Service and cloud offerings.
“We are integrating and innovating edge solutions with VMware and across our capabilities and partner ecosystems, creating the
Michael Dell, chairman and CEO, Dell Technologies
automated intelligent infrastructure for 5G and the data era,” said Dell Technologies chairman and chief executive officer Michael Dell during his keynote. “We want to give you cycles back by making your infrastructure highly automated, multi-cloud, and as-a-Service so you can dedicate your time and energy and investments to your data, your applications, and creating business results and competitive advantage. That’s where APEX comes in – to bring together our cl
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Dell is launching a new offering of managed storage, server, and hyperconverged infrastructure that can be deployed in a company s own data center, at edge locations or in colocation facilities, and enterprises pay for capacity as needed.
Dubbed Dell Apex, it includes storage, cloud services, and a console for streamlined management. The launch coincides with the kickoff of Dell Technologies World 2021, which is being held virtually this year.
Pay-per-use hardware models such as Dell Apex and HPE GreenLake are designed to deliver cloud-like pricing structures and flexible capacity to private data centers. The concept of pay-per-use hardware isn t new, but the buzz around it is growing. Enterprises are looking for alternatives to buying equipment outright for workloads that aren t a fit for public cloud environments.