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Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.
Hello, communicators:
Since the pandemic, many companies are exploring new accessibility communication tools to help differently-abled stakeholders interact with their content.
The latest example comes in the form of a new, experimental device that turns thoughts into text and has helped a paralyzed man quickly construct sentences on a computer screen. The man was able to generate text with 95% accuracy just by imagining that he was handwriting the letters on paper.
Waitroise has appointed Emma Isaac as head of brand marketing & marketing planning.
Isaac moved to the retailer this week, following four years at the Natwest Group where she was brand marketing director.
She previously held a senior marketing role at Barclays for three years where she was responsible for brand, media, sponsorship activation and marketing effectiveness.
Her career began at British Airways, before she created a leadership coaching business called Coachrhythmics and worked in a brand strategy consultancy.
She is also an active member of WACL (Women in Advertising & Communications Leadership).
Waitrose explained the role was created within a new structure as part of its head office transformation at the start of the year, which was looked after on an interim basis, making Isaac the first permanent appointment to the new role.
Heavy is the head: agency leaders on preserving their mental health during the pandemic thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Much has been said about the extent to which the Covid-19 pandemic has impacted mental health, and many employers have been keen to address and minimize the difficulties their employees might be facing at this time. But for those at the top, added pressure and the sense of responsibility for workers’ futures can make for a burden that’s heavy to carry alone.